The first paragraph of an article is often an introduction to the text. Sometimes it’s called the “lead,” and sometimes that word is spelled “lede.” When you’re writing an article—whether it’s for a blog or a review site or somewhere else—it’s always a good idea to begin with something interesting to hook a reader. If it’s a piece of thought leadership, maybe you want to start with a little anecdote, or a familiar problem. If you’re putting together something for businesses, you might start off with a relevant piece of data.